Wednesday, July 24, 2013

Hanging with J's Everyday Fashion

If you're a fashionista on a budget, you may have already discovered the adorable, stylish and cost-conscious fashionista at J's Everyday Fashion. If you haven't, run right over and check it out now.

Jami recently got to hang out with J, aka Jeanette Scott, while she was in the Destin area to do a little shopping for VISIT FLORIDA. Along with a fun camera crew in tow, Jeanette and Jami stopped by Silver Sands Premium Outlets to shop and chat with Katie Johnson, Barefoot Princess in the Village of Baytowne Wharf to browse and get the scoop from Sara Becnel, Destin Commons to check out Frock Candy and Maui Nix and Kiki Risa to see the latest designer fashion.

Check out the full video here on VISIT FLORIDA'S website.

The day of the shoot was also intern Megan's first day on the job. There's no better way to learn than to jump right in, right? Megan spent the day taking behind-the-scenes photos for Jeanette's blog, shopping at all the stores and soaking in the filming process. Even though Jeanette was only filming in the Destin area we shared some of our favorite spots to shop along 30A and beyond. Shoutout to Ophelia Swimwear, Willow Boutique, Perspicasity and The Fuss Boutique for making the list! See Jeanette's full Northwest Florida Shopping Guide here.

Monday, July 1, 2013

South Walton Fashion Week is Coming!

South Walton’s Glittering Turquoise Gulf Waters Wash into the Fashion World with Inaugural Fashion Week
South Walton Fashion Week Calls for Submissions from Aspiring Designers

An area typically known for groundbreaking architectural inspiration and the birth of New Urbanism with its towns Seaside and Alys Beach, South Walton will now dip into the fashion world with South Walton Fashion Week on October 11-13 in Grand Boulevard’s Town Center at Sandestin in South Walton, Florida.

While South Walton’s beaches usually conjure images of sunglasses, swimsuits and straw hats all the while beckoning such visiting fashionistas like Katie Holmes, India Hicks, Reese Witherspoon and Jessica Simpson, this scenic area now strives for a place on the fashion map with its inaugural fashion week full of dynamic events. South Walton Fashion Week will call aspiring designers and models for a fashion extravaganza to benefit the Cultural Arts Alliance of Walton County while also paying homage to their local designers, as well as spotlighting upscale boutiques during the event series.

Designers may apply for the “Emerging Designers Show” beginning June 15, 2013 through August 31, 2013. Applications must be submitted at Celebrity judges include Cassie McConnell Kelley, author of style blog Womanista.and wife of Lady Antebellum’s Charles Kelley.

To purchase tickets, visit See ticket pricing and event schedule below: All schedules subject to change

FRIDAY, OCTOBER 11, 2013 - $50 Advance / $65 Door VIP Party + Style Lounge: 7PM - 9PM 1 SHOPTHEBLOCK: 9:01PM - 11:00PM Exclusive After-Hours Styling/Shopping Experience

SATURDAY, OCTOBER 12, 2013 - $50 Advance / $65 Door Pre-Party: 6:00PM - 7:00PM Exclusive Runway Shows: 7:00PM - 8:30PM (Official Lineup TBA) Emerging Designer Show: 8:30PM - 9:00PM After-Party: 9:00PM - 11:00PM (Featuring DJ Brian B)

SUNDAY, OCTOBER 13, 2013 - $20 Advance / $25 Door / Students Enter Free SW Accessories Show: 2:00PM - 2:30PM OVERTHETOP: 2:30PM - 3:00PM Young Designer Accessories Show SW Children's Boutique Shows: 3:00PM - 4:00PM

For more information, please contact Jennifer Steele, Executive Director of the Cultural Arts Alliance at (850) 622-5970, or visit for more information. South Walton Fashion Week will take place in Grand Boulevard at Sandestin’s Town Center.

About South Walton Fashion Week South Walton Fashion Week is a three day series of dynamic fashion events with proceeds benefitting The Cultural Arts Alliance of Walton County, Inc., to fund their Educational Giving Program which provides much-needed dollars to Walton County teachers for art supplies, books and other supplements in their classroom, along with need-based student art scholarships and college scholarships. This high-end, multi-media weekend of events will showcase South Walton’s premier clothing boutiques and talented local designers; host a regional fashion design competition and feature selected Emerging Designers on the runway in an exclusive show dedicated to their designs; and solicit model talent across the Southeast…ultimately helping launch careers of up and coming fashion designers.

About Cultural Arts Alliance: The Cultural Arts Alliance of Walton County (CAA) is a Local Arts Agency that supports the arts through leadership, advocacy, 2 funding, programs and education. The vision of the CAA is to be the catalyst for Walton County's growth as a destination for cultural and artistic excellence through which lives are enriched, economy is stimulated and community is strengthened. About Grand Boulevard: Grand Boulevard is the shop, dine, play and stay Town Center located in the heart of South Walton along Northwest Florida’s Beaches. Based on the prominent mixed-use architectural model, Grand Boulevard offers a dynamic lifestyle experience with convenient access to a multitude of exclusive shopping and dining options, entertainment, professional services, corporate offices and lodging.

About Visit South Walton: Start with the incredible blessings of our natural surroundings: 26 miles of sugar-white beaches and the magnificent turquoise of the Gulf of Mexico, brimming with sport fishing opportunities and water warm enough for swimming most of the year; rare coastal dune lakes, maritime forests, and windswept sand dunes. Then add 16 unique beach neighborhoods, each with its own charm and personality. Some worldly and exotic, a few eclectic and artsy, others as friendly and casual as your favorite Jimmy Buffett song. Sprinkle them all with a wide range of accommodations, from premium resorts to charming B&Bs to cozy beachside cottages. Spice with a delectable mixture of beach cuisine, whether it be local seafood prepared by an award-winning chef, casual comfort food, or warm homemade donuts. Finally, mix in the amenities that put an exclamation point on the ideal vacation: world class golf and tennis facilities, outdoor eco-adventures and experiences, family fun activities, a shopper's paradise, a thriving arts community, and a long list of exciting events and festivals. Warm it all under a sunny, four-season Florida climate… and you've got South Walton. The recipe for a perfect beach vacation.

Wednesday, May 22, 2013

Mickey Nall Presents to FPRA's Northwest Florida Coast Chapter

The Northwest Florida Coast Chapter of the Florida Public Relations Association held its monthly Professional Development Luncheon yesterday at Tops’l Resort, hosting esteemed speaker Mickey Nall, APR, CPRC. Nall is currently Managing Director of Ogilvy Public Relations Worldwide Atlanta. He was the FPRA president in 1989 and is the 2013 Chairman & CEO of the Public Relations Society of America. Nall has developed communications programs for United Way, Coca-Cola and General Electric, among others.
Nall presented Storytelling, Media Relations, and Reputation: Putting it All Together For Your Brand, sharing valuable first-hand knowledge, industry trends and case studies.
“We have to become better storytellers,” Nall advised.
However, when he said “storytellers” he didn’t mean that he would advise public relations professionals to fabricate things or lie. Nall defined “storytelling” as being able to tell your company’s story and to be able to tell it well.

He also touched on the importance of building a great reputation through your brand.
“You can’t have a great reputation if you don’t have a great brand,” said Nall. The product or service has to back up the hype.

Finally, he talked about how essential it is to “keep it simple” and to use visuals as an aid. “Don’t make it so complicated,” said Nall. “A picture really is worth a thousand words.”

Chapter President Jami Ray of Outright Social addresses the group.

Approximately 45 were in attendance at the chapter's monthly luncheon.

Current FPRA State President Jeff Nall, APR, CPRC and 1989 State President Mickey Nall, APR, CPRC

Jeanne Daily of Newman-Daily Properties and Jami Ray of Outright Social

Jeff Nall, APR, CPRC help welcome new chapter member Christy Scally of the E.O. Wilson Biophilia Center

FPRA State President Jeff Nall, APR, CPRC; chapter President Jami Ray; speakerMickey Nall, APR, CPRC

Justin Gaffrey and Christy Milliken of Justin Gaffrey Studio and speaker Mickey Nall, APR, CPRC

Whitney Ladwig and Jessica Proffitt with interns of Proffitt PR
All photos by Kay Phelan of Phelan & Lowry, Ltd.

Tuesday, May 21, 2013

Meet the Intern - Hi, Megan!

This summer we are happier than kids in a candy store! Not only do we have one amazing intern, but TWO! It's been a busy spring and with new clients, exciting projects and major events like Digital Graffiti on the horizon, we need all the good help we can get! Say hi to our newest addition and resident writer, Megan.

Megan Brunson

Troy University

Broadcast Journalism Major/ Public Relations Minor

What are you most interested in within the world of marketing/PR?
I am most interested in Public Relations and Social Media. I like the networking opportunities in public relations and getting to know people in a friendly, professional way. I am also fascinated with the blogging world and writing in general. I would thoroughly enjoy a career that marries public relations work through active communication with both opinion writing and journalism.

What campus activities are you involved in? 
I am involved in the National Communication Associations official communication studies honor society, Lambda Pi Eta.

What is your favorite social network and why? 
I am completely in love with Instagram. It allows me to share whats going on in my life without writing a paragraph to explain. It also allows me to keep in touch with what is going on in my friends' lives. I am very interested in fashion at an affordable level and in many different styles, so Instagram gives me the opportunity to share what I like with my friends.

What is your current obsession? (maybe a song, a blog, a fashion trend?) 
My current obsession would have to be nude fabrics and sheer fabrics. I thoroughly enjoy combining different styles together and putting an edgy twist on something feminine.

Another random fact?
I love music, and am a musician myself. I've played flute for 9 years, but find my true passion in singing. I love finding new artists to draw inspiration from and discover new sounds. Currently, I'm interested in Mumford and Sons, Florence and the Machine and Lana Del Ray, mostly. I love the combination of vintage inspiration and modern, edgy sounds.

Welcome to the team, Megan!

Thursday, May 2, 2013

Wet n Wild on the Water Giveaway

If you haven't spend a relaxing day on the water, it's time you did! Our clients at Wet n Wild Watersports are giving away a pontoon boat rental to beautiful Crab Island along with lunch, dinner, stand-up paddleboard rentals and more! You can check out the full details of the "Wet n Wild on the Water" Giveaway over at the Wet n Wild website. Enter soon! The contest ends May 22.

a Rafflecopter giveaway

Wednesday, April 24, 2013

Looking forward to a Drop Dead Gorgeous Weekend!

Erica Courtney Inc. is coming to Destin, FL! We couldn’t be more excited to meet Erica and work with McCaskill and Company Fine Jewelry. Don’t miss out on your chance to meet her at the Drop Dead Gorgeoud Weekend May 16-18 10:00am – 5:30pm. But first, here’s a little background!

While living in Dallas, Erica Courtney began designing in 1984 without even realizing it. She started embellishing accessories such as watches and sunglasses with Swarovski crystals, creating fun and casual costume jewelry.

Courtney received a lot of compliments and praise on her unintentional jewelry pieces by people as she walked down the streets. Many stopped her to ask wear she got her jewelry. This is when she started the production line for the public. In 1989 Courtney moved to Los Angeles where she focused on sterling silver jewelry with engraved love notes. People couldn’t get enough of Courtney’s jewelry and that is how her first sterling silver line came about. Courtney’s collection has grown a tremendous amount over time. She has now expanded to fine gold and platinum gemstone jewelry.

Courtney has also launched a Gorgeous and Engaged® bridal collection. This collection was inspired by her son’s engagement and consists of exquisite engagement rings and custom wedding bands in 18k gold and platinum. Many of the designs featuring the couple’s initials engraved or paved into the setting. The Gorgeous and Engaged® collection also includes hand-crafted sterling flatware and giftware, intricately embellished with 18k gold and diamond charms and initials.

Erica Courtney’s pieces have always been a hit on the Red Carpet. She has loyal celebrity fans such as Madonna, Julia Roberts, Reese Witherspoon, Jessica Alba, Queen Latifah, Hayden Panettiere, Jane Lynch, Lisa Edelstein, and Johnny Depp. The collection has also appeared in several films and television series.

Courtney’s jewelry has generated great press and has been features in the most popular magazines, such as: Vogue, In Style, People, Marie Claire, and The New York Times, and etc.

Courtney worked her way from not even knowing she was designing jewelry, to being one of the top ten jewelry designers in the world. With two collection lines, Drop Dead Gorgeous® and Gorgeous and Engaged®, collectors from a wide range of ages fifteen to ninety-five love her versatile jewelry that looks best paired with anything from a casual day outfit to a lovely evening gown. Erica designs from her heart, and strives to “create jewelry that is treasured and remembered.”

 Don't miss it! The Drop Dead Gorgeous Weekend takes place May 16-18 10:00am – 5:30 pm at McCaskill and Company.

Wednesday, April 3, 2013

Foursquare 101

For those of you new to Foursquare, it's time to “check-in”.

Want to document all the places you go, and connect with your friends at the same time?! Foursquare sounds like the app you need! We often get questions from friends and clients wondering what the perks are for various social channels.

Today, we'll focus on Foursquare. Foursquare is a social networking app for mobile devices that allows the user to "check in" at venues using a mobile website, text messaging or a device-specific application by selecting from a list of venues it locates nearby. The app uses GPS to determine the user's location.

The perks of using Foursquare? Each check-in the user makes comes with awarded points or even “badges.” Users can check into a certain floor/area of a building, or indicate a specific activity while at a venue. Check-ins can be linked to Twitter and/or Facebook. Badges can be earned by checking in at locations with certain tags, for check-in frequency, or for other patterns (i.e. the time of a check-in).

Users can create a "To Do" list to help steer new visitors to try food or activities Tips can be added to venues so that other users can see suggestions for things to do, see or eat at the location.

Not only can Foursquare be used on a personal basis, but it can also serve as good way for businesses to get their name out to the public. For example, if a user is looking for a restaurant or attraction in a location they are unfamiliar with, they can look at other’s tips/suggestions of what exactly to do. The more users check-in at a certain location, may show the new potential user the popularity of that certain location, which then leads them to go to that location. Businesses can even offer discounts that can help draw in guests simply from a quick browse on Foursquare.

Check out Foursquare and make the most of where you are by saving and sharing your locations along with your experiences!

Want to read a little more about Foursquare? Check out these articles: