The Northwest Florida Coast Chapter of the Florida Public Relations Association held its monthly Professional Development Luncheon yesterday at Tops’l Resort, hosting esteemed speaker Mickey Nall, APR, CPRC. Nall is currently Managing Director of Ogilvy Public Relations Worldwide Atlanta. He was the FPRA president in 1989 and is the 2013 Chairman & CEO of the Public Relations Society of America. Nall has developed communications programs for United Way, Coca-Cola and General Electric, among others.
Nall presented Storytelling, Media Relations, and Reputation: Putting it All Together For Your Brand, sharing valuable first-hand knowledge, industry trends and case studies.
“We have to become better storytellers,” Nall advised.
However, when he said “storytellers” he didn’t mean that he would advise public relations professionals to fabricate things or lie. Nall defined “storytelling” as being able to tell your company’s story and to be able to tell it well.
He also touched on the importance of building a great reputation through your brand.
“You can’t have a great reputation if you don’t have a great brand,” said Nall. The product or service has to back up the hype.
Finally, he talked about how essential it is to “keep it simple” and to use visuals as an aid. “Don’t make it so complicated,” said Nall. “A picture really is worth a thousand words.”
|Chapter President Jami Ray of Outright Social addresses the group.|
|Approximately 45 were in attendance at the chapter's monthly luncheon.|
|Current FPRA State President Jeff Nall, APR, CPRC and 1989 State President Mickey Nall, APR, CPRC|
|Jeanne Daily of Newman-Daily Properties and Jami Ray of Outright Social|
|Jeff Nall, APR, CPRC help welcome new chapter member Christy Scally of the E.O. Wilson Biophilia Center|
|FPRA State President Jeff Nall, APR, CPRC; chapter President Jami Ray; speakerMickey Nall, APR, CPRC|
|Justin Gaffrey and Christy Milliken of Justin Gaffrey Studio and speaker Mickey Nall, APR, CPRC|
|Whitney Ladwig and Jessica Proffitt with interns of Proffitt PR|